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| The National Flea Market
Association exists to serve the public interest and
to benefit the flea market industry by fostering high
standards of business conduct which merits public trust. |
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2007 convention wrapup  |
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An emphasis on image-marketing, media
relations, branding, attendance building--and tips on how
image enhancement translates to increased gate and vendors,
attracted a healthy crowd to New Orleans for the 2007 NFMA Convention September 23-27. |
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Those meeting at the Royal Sonesta on New Orleans' famous Bourbon St. enjoyed the French Quarter ambiance and some great education. This year's convention, orchestrated by Convention Chair Dennis Mineni, provided top drawer speakers to address the elements of effective image. Each presenter was an an expert in his or her field. They were: |
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Jeff Crilley, Emmy-award winning TV reporter who revealed how your market can get free media publicity. |
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Ben Campen, Sr., founder and chairman of Smiley's
Markets & Malls, who detailed how to stimulate growth through
image. |
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Rob Balge, Clear Channel executive who told attendees how to create a unique brand for their market. |
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Ki Nassauer and Sue Whitney, Junk Market Ladies and
Country Home editors, who relayed how image attracts shoppers. |
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| Bob James, Loss Prevention Manager for Safeway, who explained the threat of Organized Retail Theft and the impact it could have on a flea market's positive image. |
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| Pepsi marketing representative Lesley Swartz and other Pepsi reps who unveiled ways to step up image via customer satisfaction and new products and equipment choices. |
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Ron Simmons and John Chism taught the Start Up Seminar "Flea Market Basics 101" to those new to the industry. |
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Next year's NFMA convention is slated for San Francisco, September 15-18. |
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